Search Engine JournalThe Ongoing Evolution in the SEO IndustryForbesAccording to Google, a media outlet that has old content is akin to selling out-of-date food at a grocery store. It's a big no-no and, if caught perpetrating this type of content, it will be punished by receiving a significant drop in search engine ...The 10 Things People Still Get Wron […]
Practical EcommerceHow Link-building for SEO Fits with Content MarketingPractical EcommerceThe terms “content marketing” and “link building” describe discrete marketing activities with distinct scope, strategies, and purposes. They are not the same thing. But that does not mean you cannot employ both in the same way that you might use email ...
Entrepreneur5 Reasons You Need to Invest in an SEO Campaign Right NowEntrepreneurI'm here to tell you that you need to start investing in an SEO campaign, and right away. I'm more than a little biased, having been an active member of the SEO community for the last 10 years. But if you can't take my advice at face value, at least ...The future […]
Search Engine JournalSERPs Success: An #SEO Game Plan for Impatient MarketersSearch Engine JournalYou have to work hard to develop a body of highly optimized content for readers, and then you have to make efforts off-site to prove the relevance and authority of your website to search engines. For the impatient marketer just starting out with their ...What co […]
Search Engine Land6 reasons to boost SEO & content investments with influencer marketingSearch Engine LandWhether your main campaign focus is organic search, paid search or both, content marketing is at the core. In fact, once a content strategy is set and you are ready to attract targeted eyeballs to your web presence to build awareness, the tactics of […]